SAQ Signature is the high-end banner of the Société des Alcools du Québec, a state-owned corporation responsible for the trade of alcoholic beverages in the province of Québec. SAQ was looking to enhance the shopping experience as a whole and to develop a richer, deeper and more modern retail environment. By integrating craftsmanship and innovative use of design and materials, we created a space that appeals to the needs and values of the store’s patrons.

GRAFIKA Prix—Design environnemental
CANADIAN INTERIORS MAGAZINE—Best of Canada Design Awards, Retail


Graphic Design—Daniel Robitaille, Karine Bibeau, Caroline Frenette
Architecture – Interior Design—In collaboration with Aedifica and SAQ
Photography—Corinne Fortier
Agency—Sid Lee