Challenge.
To accentuate the redesign of their premium Signature store, the SAQ Signature brand needed a touch of modernity.

Solution.
We created a brand image that diverged from the traditional by adopting the elegant. This artistic direction not only resulted in the new SAQ Signature logo, it also inspired the look for an entire house of brands including a magazine, private cellars and an exclusive club.




























Graphic Design—Daniel Robitaille, Karine Bibeau, Caroline Frenette
Photography—Pol Baril
Photography—Corinne Fortier (portfolio)
Agency—Sid Lee

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