Fizz is a new Canadian online telecommunications provider who wants to redefine the mobile and internet services by giving the consumer what they want, when they need it, in a simple, fun, and fair way.

Creative Challenges.
The team faced three main challenges while developing the global brand: creating something sufficiently different to catch consumers’ attention, while remaining user-friendly in order to truly facilitate the consumer experience, all while being universal enough to reach digital lovers regardless of their age or socio-demographic profile.

Solution.
We created a lively and vibrant brand by using bold colours and playful imagery to inject a little bit of fun and humanity in the digital world. 























Agency.
Ogilvy Montreal

Branding.
Design—Mathilde Filippi, Véronique Lemieux, Celine Arnaudeau​​​​​​​
Illustration—Thaïla Khampo, Mathilde Filippi
Typography—Coppers and Brasses, Étienne Aubert Bonn​​​​​​​

Advertising.
Art Direction—Mathieu Lacombe, Antoine Dasseville
Copywriting—Alexandre Emond-Turcotte, Laura Black, Vanessa Harbec, Simon Blaquière 
Creative Direction—Carle Coppens, Alexandre Emond-Turcotte
Production—Linda Leroux
Studio—Benoît St-Laurent, Patricio Bouey
Photography—Consulat
Photographer—Simon Duhamel
Art Direction & Set Design—Rodrigo Sergio, Pascal Brousseau

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