Fizz is a new Canadian online telecommunications provider who wants to redefine the mobile and internet services by giving the consumer what they want, when they need it, in a simple, fun, and fair way.
The team faced three main challenges while developing the global brand: creating something sufficiently different to catch consumers’ attention, while remaining user-friendly in order to truly facilitate the consumer experience, all while being universal enough to reach digital lovers regardless of their age or socio-demographic profile.
We created a lively and vibrant brand by using bold colours and playful imagery to inject a little bit of fun and humanity in the digital world.
Design—Mathilde Filippi, Véronique Lemieux, Celine Arnaudeau
Illustration—Thaïla Khampo, Mathilde Filippi
Typography—Coppers and Brasses, Étienne Aubert Bonn
Art Direction—Mathieu Lacombe, Antoine Dasseville
Copywriting—Alexandre Emond-Turcotte, Laura Black, Vanessa Harbec, Simon Blaquière
Creative Direction—Carle Coppens, Alexandre Emond-Turcotte
Studio—Benoît St-Laurent, Patricio Bouey
Art Direction & Set Design—Rodrigo Sergio, Pascal Brousseau