Charles Simon is a newcomer that pushes the boundaries of the luxury luggage world through design, by uniting craftsmanship and cutting-edge technology. The main feature of these unique luggages is the use of ancien canadien wood from log drive.

We were asked to design a sale brochure to be distributed to potential retailers. Since it’s a new company, we had to start from the beginning. First, we had to build a unique brand story, than we had to create a unique experience to attract the retailers’ attention.

We created a promotional piece that presented the brand story as well as providing the retailers a unique way to feel and touch samples of the materials used in the luggages by integrating them into the design. 

Can a suitcase have a sense of place? Could it have a soul? Can a carry-on carry history in its linings? When it travels to the furthest reaches of the globe, does it transport some vision of where it’s going?

These are the questions that inspired aeronautic engineers Charles and Simon in their quest to design a new kind of luxury travel piece. One that allies history and tradition with the gleaming precision of modern engineering. One that transcends the limits of era and convention.

Their search took them both back in time and into the future.
Back to a time when Canada was a still-young nation of expansive forests and enterprising peoples. When rough waters and rougher winters made hardy creatures of both. And intrepid log drivers travelled timber down unforgiving rivers and waterways to the sawills, pioneering a fledgling nation’s nascent industry.

It was gruelling, dangerous work, not for the weak or the faint of heart. Not all completed the journey. That spirit of trailblazing, however, lives on in the engineers who continue to push the boundaries of aeronautic travel every day. Which is why our innovators returned to these now-quiet waters to rescue these long-slumbering sunken giants.

This ancient timber, still imprinted with the memories of beating feet and rushing waters, has been reincarnated in the pure, modern lines of Charles Simon luxury travel pieces. A line of weathered Canadian souls, imbued with the spirit of exploration and derring-do, recrafted and renewed with discreet, aeronautically inspired parts and design. Inhabiting the frontier between past and future, tradition and innovation. Primed once again for daring and adventure.

Now, a unique soul deserves an exterior that’s equally singular. It’s why no two Charles Simon luxury travel pieces are ever alike. Each piece is in fact created in collaboration with its intended owner, someone equally pioneering in taste and vision who will select everything from the handcrafted leather exterior to the luxurious inner lining. The finished pieces are then stamped with a unique serial number and the owner’s name, making it as exclusive as a fingerprint.

Photography—Christophe Collette (L’Éloi)
Design—In collaboration with Véronique Lemieux
Copywriter—Ayesha Lobo