Archambault is the window into the cultural scene. They offer a broad spectrum of entertainment products for the whole family from music, books, magazines to video games and movies.

The client asked us to integrate the new branding to their flagship store and to develop the signage system. Since it’s opening in 1930, the store went through a few expansions over the years and as a result, it now has a very complex floor plan on 4 levels. Our challenge was to come up with a very simple and strong design that would facilitate wayfinding in a space that had low ceilings and lots of stairs.













Graphic Design—Annik Bouchard, Catherine Forand, Josiane Marquis
Photography—Corinne Fortier
Agency—Sid Lee