Isabelle is a Creative Director, passionate about helping clients and organizations to create human-centric, impactful and efficient branded experiences.
With a background deeply rooted in graphic design, communication, user behaviour and architecture, she thrives at creating coherent and comprehensive environments where the brands communicate fluidly with their consumers.
Prior to her commencing her career as an independent consultant, Isabelle pioneered SidLee’s work in Retail and Events, and has led multiple, large-scale projects with clients such as adidas Originals, Sephora, Dom Pérignon, C2 Montréal and SAQ. Her work has been recognized internationally.